Beyond misinformation: using generative AI in advertising

The use of generative artificial intelligence is set to revolutionize online advertising. The capabilities of Generative AI to automate and optimize various aspects of advertising, including content generation and personalization, could transform the industry. However, alongside these advancements come significant concerns regarding the uncontrolled spread of misinformation and disinformation, particularly in informational ads, that is facilitated by the ability to rapidly generate vast amounts of content, mimic legitimate sources, and target individuals based on their vulnerabilities, leading to challenges in moderation and amplification of false narratives. This raises the question: What are the potential risks associated with integrating Generative AI into online advertising?